Longsen Limited ("the Company", "we", "us", or "our") respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard information you provide when visiting our website (longsenhk.com) or using our services.
Please read this policy carefully before using our services. By accessing this website or using any of our services, you acknowledge that you have read, understood, and agree to the terms of this Privacy Policy.
1. Information We Collect
We may collect the following categories of personal data:
- Identity Data: Your name, company name, job title, and related identifiers.
- Contact Data: Email address, telephone number, and mailing address.
- Business Data: Enquiry content, advertising objectives, and budget ranges submitted through our contact forms.
- Technical Data: IP address, browser type and version, time zone, browser plug-in types and versions, operating system and platform, and other technology identifiers on the devices you use to access our website.
- Usage Data: Information about how you interact with our website, including pages visited, time spent on pages, and referring URLs.
- Marketing and Communications Data: Your preferences for receiving marketing communications from us or our partners.
2. How We Collect Your Data
We collect personal data through the following means:
- Direct Interactions: Data you actively provide by completing enquiry forms, subscribing to newsletters, contacting our support team, or participating in events.
- Automated Technologies: Technical and usage data collected automatically as you navigate our website via cookies and similar tracking technologies.
- Third-Party Sources: Technical and usage data received from partners, advertising networks, and analytics providers.
3. Cookies and Tracking Technologies
Our website uses cookies and similar technologies to enhance user experience, analyze site traffic, and deliver personalized content. Cookies are small text files stored on your device. We use the following types of cookies:
- Strictly Necessary Cookies: Essential for the website to function correctly. These cannot be disabled in our systems.
- Functional Cookies: Allow the website to remember choices you make (such as language preferences) to provide a more personalized experience.
- Analytical Cookies: Help us understand how visitors interact with our website by collecting and reporting information anonymously.
- Targeting Cookies: Set by our advertising partners through our site to build a profile of your interests and show you relevant advertising on other sites.
You can control or delete cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of our website.
4. How We Use Your Data
We use your personal data for the following purposes:
- To process your enquiries and provide the relevant services and support.
- To manage and maintain our business relationship with you.
- To send you service information, product updates, and marketing materials where you have opted in to receive such communications.
- To analyze website usage and improve our services, platform, and user experience.
- To comply with applicable laws, regulations, and regulatory requirements.
- To prevent fraud and maintain network security.
5. Disclosure of Your Data
We do not sell your personal data. We may disclose your data to third parties in the following circumstances:
- Service Providers: Third-party vendors providing technical infrastructure, data analytics, email delivery, and customer support services. These vendors process your data only as necessary and are bound by confidentiality obligations.
- Business Partners: Trusted partners with whom we may share your data, subject to your explicit consent.
- Legal Requirements: Where required by law, court order, or governmental authority.
- Corporate Transactions: In connection with a merger, acquisition, or sale of all or part of our assets, in which case your data may be transferred as part of the transaction.
6. Data Retention
We retain your personal data for as long as necessary to fulfil the purposes described in this policy, or as required by applicable law, whichever is longer. When data is no longer needed, we will securely delete or anonymize it.
7. Data Security
We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, use, alteration, or disclosure. These measures include SSL/TLS encryption, access controls, and regular security audits. However, no internet transmission or electronic storage method is completely secure. While we strive to protect your data, we cannot guarantee absolute security.
8. Your Rights
Under the Hong Kong Personal Data (Privacy) Ordinance (Cap. 486) and other applicable laws, you have the following rights:
- Right of Access: To request confirmation of whether we hold your personal data and to obtain a copy.
- Right to Correction: To request correction of inaccurate or incomplete personal data.
- Right to Erasure: To request deletion of your personal data in certain circumstances.
- Right to Object: To object to our use of your personal data for direct marketing purposes.
- Right to Withdraw Consent: To withdraw consent at any time where we process your data on the basis of consent.
To exercise any of these rights, please contact us at contact@longsenhk.com. We will respond within a reasonable timeframe.
9. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites. We encourage you to review the privacy policies of any third-party sites you visit.
10. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with a revised effective date. For material changes, we will notify you by email or through a prominent notice on our website. We encourage you to review this policy periodically. Your continued use of our services after any changes constitutes your acceptance of the revised policy.
11. Contact Us
If you have any questions, comments, or complaints about this Privacy Policy, or wish to exercise your data subject rights, please contact us at:
- Email: contact@longsenhk.com
- Company: Longsen Limited
- Address: Hong Kong SAR