Privacy Notice

This Privacy Notice describes how LongSen (“LongSen,” “we,” “us,” or “our”) collects, uses, and discloses personal information when you visit our website at https://longsenhk.com/ and when you use other related LongSen products and services that link to this Privacy Notice (collectively, the “Services”).

Important Note About Other LongSen Products

Unless we expressly state otherwise, this Privacy Notice does not apply to personal information that is processed through other LongSen products or services, such as LongSen’s demand-side platform or similar offerings. Those products are governed by their own privacy notices. For information about how personal information is processed in connection with LongSen’s demand-side platform, please refer to the applicable LongSen Demand-Side Platform Privacy Notice.

Personal Information We Collect

The categories of personal information we collect depend on how you interact with the Services and the choices you make.

Information You Provide to Us

Account Information

If you create an account with LongSen, we may collect personal information such as your name, email address, and any other information you choose to provide so we can create and manage your account.

Communications with Us

We may collect personal information such as your name, email address, phone number, mailing address, and the content of your communications when you:

• Request information about our products or services;
• Request a demo;
• Sign up to receive marketing communications or newsletters;
• Ask for customer or technical support; or
• Otherwise contact or communicate with us.

Surveys

We may invite you to participate in surveys or similar activities. If you choose to participate, you may be asked to provide information that may include personal information. We use this information for the purposes described when we ask you to participate and as otherwise described in this Privacy Notice.

Interactive Features

The Services may offer interactive features, such as blogs, forums, or social media pages. Any information you submit or make available through these features may be collected and used by others. Content you post in public areas will be treated as “public” and is not subject to the protections described in this Privacy Notice. By using these features, you understand that your personal information may be viewed and used by third parties for their own purposes.

Conferences, Trade Shows, and Events

We may receive personal information about you when you interact with us at conferences, trade shows, or other events. For example, you may provide your contact details so we can follow up with you. We use this information for the purposes described at the time of collection and as otherwise described in this Privacy Notice.

Business Development and Partnerships

We may obtain personal information from individuals and third parties as part of evaluating and pursuing potential business development opportunities, partnerships, or strategic relationships.

Job Applications

If you apply for a job with LongSen through the Services or otherwise, we may collect the information in your application, CV, cover letter, and any other materials you provide. We use this information to evaluate your qualifications and suitability for current or future employment opportunities with LongSen.

Information Collected Automatically

Automatic Data Collection

When you use or interact with the Services, we may automatically collect certain information about your device and usage of the Services, such as:

• IP address and approximate location inferred from your IP address;
• Device identifiers (such as MAC address and cookie identifiers);
• Device and browser information (such as type, version, and settings);
• Operating system and network information (including Internet service provider and mobile carrier);
• Pages or content you view before, during, and after using the Services;
• Links you click and features you use;
• The frequency, duration, and timing of your activities; and
• Other information about how you use and interact with the Services.

Cookies, Pixel Tags / Web Beacons, and Analytics

We, and third parties that provide content, advertising, analytics, or other functionality, may use cookies, pixel tags, local storage, and similar technologies (“Technologies”) to collect information automatically through the Services.

Cookies

Cookies are small text files placed on your device or browser that store information about your use of the Services. Most browsers allow you to delete or block cookies, but doing so may affect the availability or functionality of certain parts of the Services.

Pixel Tags / Web Beacons

Pixel tags (also called web beacons) are small pieces of code embedded in webpages or emails that help us understand how you interact with our content. For example, we may use pixel tags to know whether you have visited a particular page or opened a particular email.

Analytics

We may use analytics tools and similar Technologies to help us understand how the Services are used, improve performance, and measure the effectiveness of our communications. For more details on how we use cookies and similar Technologies, please see our Cookie Policy.

Information from Other Sources

We may receive personal information about you from other sources, such as third-party services, partners, or organizations, and combine it with information we collect through the Services.

How We Use Your Information

We use personal information for various business and operational purposes, including:

To Provide the Services and Information You Request

• Providing, operating, and maintaining the Services;
• Fulfilling our contracts with you or the organization on whose behalf you use the Services;
• Responding to your questions, comments, and requests;
• Allowing you to register for and participate in events;
• Providing access to specific areas, features, and functionalities of the Services; and
• Providing customer service and technical support.

For Administrative and Business Purposes

• Pursuing our legitimate interests, such as direct marketing, research and development, and fraud prevention;
• Measuring interest in and engagement with our Services;
• Improving and customizing the Services;
• Developing new products, services, and features;
• Ensuring internal quality control, safety, and security;
• Authenticating and verifying individual identities;
• Conducting audits and troubleshooting;
• Communicating with you about your account, your use of the Services, and updates to this Privacy Notice;
• Preventing, detecting, and responding to potentially prohibited or illegal activities; and
• Enforcing our agreements and complying with applicable laws and regulations.

Marketing Our Products and Services

We may use your personal information to send or display marketing communications and content that we believe may be of interest to you, as permitted by applicable law. This may include information about LongSen products, services, features, or events.

You can opt out of certain marketing communications as described in the “Your Choices” section below.

With Your Consent

We may use your personal information for other purposes that are clearly explained to you at the time you provide the information or when we otherwise obtain your consent.

Cookies and Similar Technologies

For more information about how we use cookies and other Technologies, including your choices, please review our Cookie Policy.

De-Identified and Aggregated Information

We may use personal information and other data to create de-identified and/or aggregated information, such as de-identified demographic information, de-identified location information, or statistics about how the Services are used. De-identified or aggregated information is not considered personal information and may be used and disclosed for any lawful purpose, including analytics, research, and business planning.

Sharing Content with Others

The Services may offer tools or features that enable you to share content with others, such as referral features or “share with a friend” functionalities. If you choose to use these tools, we may collect information you provide about other people (for example, a friend’s email address) in order to fulfill your request. You should only provide contact details for individuals with whom you have a relationship and who would reasonably expect to receive such communications from you.

How We Disclose Personal Information

We may disclose personal information to the following categories of recipients:

LongSen Customers

If you use the Services as an authorized user of a LongSen customer (for example, your employer), that customer may access information associated with your use of the Services, including usage data and the content of communications or files associated with your account. Your personal information may also be subject to the customer’s own privacy policy. LongSen is not responsible for how its customers process your personal information.

Service Providers

We may share personal information with third-party service providers that perform services on our behalf or help us operate the Services. These service providers may assist us with, for example:

• Providing, maintaining, and improving the Services;
• Delivering information, products, or services you request;
• Marketing, advertising, and customer communications;
• Payment and transaction processing;
• Customer service and support; and
• IT, hosting, security, and other related services.

Business Partners

We may share personal information with business partners in order to provide you with a product or service you have requested, or where we jointly offer products or services with such partners.

Affiliates

We may share personal information with LongSen’s affiliated entities for purposes consistent with this Privacy Notice.

Advertising Partners

Through the Services, we may allow third-party advertising partners to use Technologies and other tracking tools to collect information about your device and activities (for example, IP address, cookie identifiers, pages visited, and time spent). These partners may use this information to provide interest-based or personalized advertising on other websites and services. If you would like to learn more or limit this type of data sharing, please refer to our Cookie Policy and the choices described therein.

Compliance, Protection, and Legal Requests

We may access, preserve, and disclose personal information if we believe in good faith that such action is appropriate or necessary to:

• Comply with applicable laws, legal processes, or lawful requests from public authorities;
• Protect the rights, property, or safety of you, LongSen, or others;
• Enforce our terms, policies, or contracts;
• Collect amounts owed to us; or
• Assist with the investigation or prosecution of suspected or actual illegal activities.

Business Transfers

We may disclose or transfer personal information as part of, or during negotiations of, any merger, sale of company assets, financing, acquisition, bankruptcy, or similar transaction in which personal information may be transferred to another organization as one of the business assets.

International Data Transfers

We may process and store your personal information in countries other than the country in which you reside, including the United States and other jurisdictions that may have data protection laws that differ from those in your country. We take steps to help ensure that your personal information receives an adequate level of protection in the jurisdictions in which we process it, consistent with applicable data protection laws.

Your Choices

General Choices

Depending on your location and applicable law, you may have choices regarding certain uses of your personal information. You may contact us using the details in the “Contact Us” section below to learn more about or exercise these choices.

Email Communications

If you no longer wish to receive marketing or promotional emails from us, you may unsubscribe by clicking the “unsubscribe” link in those emails. Even if you opt out of marketing emails, we may still send you non-promotional communications, such as emails about your account, transactions, or changes to our terms and policies.

“Do Not Track” Signals

Some web browsers incorporate a “Do Not Track” (“DNT”) feature that signals to websites that you do not want your online activity tracked. At this time, we do not respond to DNT signals or similar mechanisms from browsers.

Your Privacy Rights

Depending on where you live and subject to applicable law, you may have certain rights regarding your personal information, which may include the right to:

• Request confirmation as to whether we are processing your personal information;
• Request access to or a copy of your personal information;
• Receive an electronic copy of personal information that you have provided to us, or ask us to transmit that information to another company (data portability);
• Object to or request restriction of our processing of your personal information;
• Request correction of inaccurate, incomplete, or outdated personal information;
• Withdraw consent where our processing is based on your consent; and
• Request deletion of your personal information, subject to certain legal exceptions.

To exercise any of these rights, please contact us using the information provided in the “Contact Us” section below. We will process your request in accordance with applicable laws and may take steps to verify your identity before responding to your request.

Data Retention

We retain personal information for as long as necessary to fulfill the purposes for which it was collected, including:

• Providing and improving the Services;
• Maintaining business and financial records;
• Resolving disputes and enforcing our agreements;
• Establishing or defending legal claims; and
• Complying with applicable legal, regulatory, or reporting obligations.

Supervisory Authority (EEA, Switzerland, and UK)

If you are located in the European Economic Area, Switzerland, or the United Kingdom, you have the right to lodge a complaint with a supervisory authority if you believe our processing of your personal information violates applicable data protection law. You may contact your local supervisory authority for more information.

Changes to This Privacy Notice

We may update or modify this Privacy Notice from time to time. When we make material changes, we will provide notice as required by applicable law (for example, by updating the “last updated” date or providing a more prominent notice). Your continued use of the Services after any changes become effective signifies your acceptance of the updated Privacy Notice.

Contact Us

If you have any questions about this Privacy Notice or our privacy practices, or if you wish to submit a request relating to your personal information, please contact us at:

LongSen
Email: support@longsenhk.com